Paul Wells is Professor of Animation at Loughborough University. His special interests are animation and broadcasting, and he is a regular contributor to publications in the field of animation. Paul has also lectured extensively in universities across the world on animation, and has spoken at animation festivals and events.

Introduction. How to get the most out of this book. Definitions: What is animation?; Animation: A Process Art; Animation vocabulary; Metamorphosis; Condensation; Anthropomorphism; Fabrication; Penetration; Symbolic Association; Sound illustration. Initial approaches: Initial ideas and starting points; Key themes; Core plots. Genres in animation: The animation matrix; Considering genre; Formal; Deconstructive; Political; Abstract; Re-narration; Paradigmatic; Primal. Story design: Script development and analysis: Charlie and Lola; Storyboarding - Narrative as problem solving: William's Wish Wellingtons. Writing styles: Writing emotionally: Shiri Anvi; Writing conceptually: Johnny Hardstaff; Writing character: Adam Elliot; Writing comedy: Van Partible; Writing Comedy: Kresten Anderson; Writing with sound: Uzi Geffenblad. Writing experimentally: Joan Ashworth. Animation in alternative contexts: Scriptwriting for the theatre; Scriptwriting for advertising; Scriptwriting for a planetarium. Glossary. Scriptwriters' advice. Conclusion. References and bibliography. Filmography and webography. Acknowledgements and picture credits.