The New Penguin Dictionary of Business
Author(s): Evan Davis
From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text presents the mysteries of commerce, economics and finance. It is intended for those with an interest in the business world. Written by experts, it covers a host of both general and specialised terms, from 'A' shares to zero-sum game.
Product Information
Evan Davis is the BBC's Economics Editor. He lives in London SW5. Graham Bannock is Chair of Bannock Consulting and co-author of the Penguin Dictionary of Economics. He lives in Dorset. Paul Trott is a Senior Lecturer at the Universty of Portsmouth. Professor Mark Uncles is Head of the School of Marketing at the University of New South Wales, Australia.
General Fields
- :
- : pengui
- : pengui
- : 0.302
- : 06 February 2003
- : 196mm X 128mm X 22mm
- : United Kingdom
- : books
Special Fields
- : Illustrations
- : 400
- : 650.03
- : Paperback
- : Evan Davis